A local events newsletter that provides value every week and customers look forward to receiving.
Frustrated with marketing emails? A realtor should be spending time selling houses, not coming up with newsletter content. With an open rate ranging from 27% to 48%, this email of local events is the answer. Fresh content each week that your customers are looking forward to receiving. Keeps your name front-and-center for leads. Available at only $20/week.
Subscribe to the Charlotte metro version for free. You’ll be able to evaluate the email to decide if you’d like to start using it to increase your referrals. This version will be branded for Your Local Email, but if you sign up, your version will have your branding (see the sample above branded for an agent). You’ll receive the email every Thursday morning. If you don’t see it the first Thursday check your promotions or spam folders.
This a no-risk offer. You can unsubscribe at any time. Subscribing only requires your name and email.
Easy with Real Results
The local events newsletter open rate ranges from a low of 27% to a maximum of 48% which is nearly quadruple the average rate for marketing emails. The open rate is so high because it provides real value, and it is a service that is needed every week: what is there to do this week?
It works simply. We build an email template with your branding. We then send out an email every Thursday listing all the most popular events for the upcoming week. Who wouldn’t want a consolidated list of what fun activities are going on in your town?
It keeps your name in front of prospective leads, while providing real value and not being heavy-handed. Timing is everything. People receive your newsletter and then at a Friday party someone mentions they are moving out of town. Whose name comes to mind when they ask for a real estate agent recommendation?
The National Association of Realtors member survey reports that 50% of a realtor’s business comes from either repeat clients or past-client referrals. It jumps to 81% for realtors in business for more than 16 years. This is exactly the lead source we are targeting. It keeps you top of mind within your network.
Here are the key features:
| Your Custom Branding | The header and footer contains your custom branding, to keep your business front and center in the newsletter. These include: a branded banner, an introductory paragraph, social media links and contact information. |
| Custom Calls to Action | Place two custom calls to action in the footer of the newsletter to drive more business. |
| 5,000 Free Contacts | The monthly charge covers up to 5,000 contacts sending 20,000 emails/month. If you want to send more, we charge $5/month per additional 1,000 contacts (4,000 emails/month). That’s a whopping cost of $0.001/email. (If you’re using the MailChimp option, you pay MailChimp contact rates). |
| MailChimp Option | If you already run other marketing emails through MailChimp and would like to continue managing your contact list and statistics in MailChimp, we can do that. We’ll send Your Local Email through your MailChimp account. If you don’t have a MailChimp account, we handle the email distribution through our application. |
| Statistics | Receive a weekly email showing your email statistics: open rate, click rate, who opened, etc. If you use the MailChimp option, you’ll continue to get your statistics from MailChimp. |
| Top 20 Most Popular Events By Day | It sorts through hundreds of events on any single day to list the 20 most appealing and popular events. The newsletter is issued on Thursdays for Friday through Thursday with emphasis on the upcoming weekend. |
| Links to Event Details | Each event listing links to the original posting so customers can get all the details needed to participate. |
| Business-Appropriate Events | Events of a political, religious or a sexual nature are excluded from the newsletter. |
| Engaging Event-Specific Images | An image captures the reader’s attention for each day. Each image is customized for one of the key events of that day to communicate excitement. |
| Regulatory Compliance | The newsletter fully complies with the CAN-SPAM Act for email marketing to keep you on the right side of the law: unsubscribe option, business address, etc. |
This Top Real Estate Agent Relies on the Local Event Newsletter
Evona Chelowa is one of Coldwell Banker’s top agents in the world, an International Diamond Society award winner. She has been using the Local Event Newsletter in Charlotte, NC to great success for several years. Watch the video to hear how she has benefited from the newsletter.
One-Time Easy Setup
Setup is so easy that we only charge $100. You provide your logo, a picture and your standard branding guide and we’ll do the rest. This creates the standard email template with your branding. The last step is to provide us with your distribution list.
Submit your setup materials: logo, picture, branding guide, distribution list.
If using Mailchimp: issue an API token to access your Mailchimp account (I’ll walk you through this)
Review a test sample and you’re done!
I’m Brian Springman, an IT program manager.
I’ve spent 30 years building IT solutions for Fortune 500 companies and small businesses. I know how to build reliable and safe solutions that will protect your brand and maximize your customer satisfaction. In particular, I’ve worked on many of Duke Energy’s automated customer communications. If you are a Duke customer, you’ve received one of my messages! I built this newsletter as a favor to a close friend and hope it can help you too.
Setup Your Newsletter Today
Step 1
Setup a Call If You Have Questions
Click this link or scroll to the bottom of this page to schedule a call on Calendly to discuss any questions/concerns you may have. Or just call me at (704) 965-3804.
Step 2
Purchase the Newsletter
The newsletter is $100/month for a monthly subscription ($25/email), but only $80/month if you purchase a full year. That is a 20% discount, costing only $20 per newsletter email.
You’ll enter your contact info during the subscription process and I’ll reach out to you to get the newsletter set up. There is also a one-time $100 setup fee which covers the cost of setting up the email template with your custom branding.
There is also a no-risk money-back guarantee. We offer a no-questions-asked refund within 30 days of any subscription.
Setup fee is waived if you are the first subscriber in a city!
Step 3
Setup Your Custom Newsletter
Once you purchase your subscription, we’ll schedule a meeting to get your branding set up. Complete the three simple steps listed earlier: send your branding materials, give me access to your Mailchimp account (if using Mailchimp), review a test email. That’s it!
For details on customizing your newsletter go to this page: setup.
Customer Reviews
You’ve heard above what one of Coldwell Banker’s best agents has to say about Your Local Email. We’re just ramping up so we don’t have a bunch of customer reviews yet. However, You Local Email’s parent has been in business for 25 years and below are some reviews from our other clients.
“I’ve always admired Brian’s ability to get things done”
“one of the most effective project and program managers”
“solving complex challenges in a multi-billion dollar manufacturing environment”
“worked at a rapid pace, was innovative in his approach”
“one of the best project/program managers I have ever worked with”
“excellent business and technical acumen”
Let’s Get Started
Schedule a call if you have any questions. Or click the button below for all my contact options. Or just call (704) 965-3804.